The Shoka story started out in 2014 when the team entered KiBu Talent program, now after a successful Kickstarter boost the innovative product for urban bikers received the Hungarian Design Award. "The bell integrates a variety of functions from theft protection to navigation, but its key component lies in the bell that enables the biker to ring different tones and pitches depending the situation.” Gábor Bálint, the product designer of Shoka shares further info on the smart bell that empowers bikers in the urban flow:

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Gábor Bálint, Tamás Fejér, Róbert Kovács, Péter L. Molnár 
illustration: Ádám Molnár